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Sentiment Analysis: What It Is, Why It Matters, and Real-World Use Cases

Traditional metrics don't always reflect how customers actually feel. Sentiment analysis uses NLP to uncover the emotions behind every interaction, helping contact centers improve experiences, not just outcomes.
Contact Center CX Trends for 2026: The Investments That Deliver Results

AI has moved out of pilot mode and into core operations, and budget holders want results, not experiments. They want faster resolutions, fewer repeat calls, and higher first contact resolution.
From EX to CX: How Happy Employees Create Happier Customers

In a contact center, when your staff members struggle, your customers feel the impact. Small issues, like a slow system for accessing customer data, confusing policies, or a manager that never offers feedback spill straight into the calls and chats...