It’s safe to say that the contact center has entered its intelligent era. Artificial Intelligence has transformed from a novel concept into something that influences every customer-focused workflow and contact center application. AI isn’t just revolutionizing customer self-service either – it’s augmenting employees, giving every team member access to constant support and guidance.

Have you ever called a manufacturing company to check in on the status of an order, or ask a billing question, only to be greeted by an automated system guiding you through a list of options? If so, you’ve seen an IVR system for manufacturing in action.

Today, customer experience should be a priority for every business – no matter which industry you might serve. But every sector faces its own challenges when it comes to earning and maintaining customer loyalty. Manufacturing companies, for instance, have to deal with high volumes of technical queries, complex omnichannel interactions, and endless repetitive processes.

At Enterprise Connect 2025, the evolving role of AI in customer experience (CX) took center stage. The event highlighted the importance of a holistic CX approach, where AI plays a key role in enhancing customer journeys.

In 2025, nothing has a bigger impact on any company’s chances of success than their approach to customer experience. Every interaction you have with a customer, whether it’s a sales call or a response to a service request, can make or break your chances of sustainable growth.

Learn all about how IVR solutions benefit utilities companies, and discover the best practices for using IVRs effectively in this guide.

My journey first started at ComputerTalk back in 2019, right out of university, on the Application Development team.