Traditional metrics don't always reflect how customers actually feel. Sentiment analysis uses NLP to uncover the emotions behind every interaction, helping contact centers improve experiences, not just outcomes.

This guide will break down the true cost drivers, highlight where smart contact center cost optimization pays off, and give teams a structure that aligns with customer needs.

This guide introduces the top contact center AI solutions, from agent assist to AI self-service and conversational analytics, primed to support customer-focused teams in 2026.

If you’ve ever sat in a room watching live contact center dashboards during a spike, you know the difference between operational calm and total chaos. The clock starts ticking the second a customer can’t get through, and loyalty evaporates faster than most companies are willing to admit.

There’s been a lot of buzz around artificial intelligence (AI) in recent years. Many organizations are already investing in it or considering investing in it in the future. Naturally, they want to know what kind of financial returns they can expect and how they will achieve them.

Spend just one week in a utilities contact center, and you’ll understand the pressure. Calls spike without warning. A transformer blows, or a storm rolls through, and suddenly the lines are packed with worried customers. Everyone wants answers right now, and agents scramble to keep up, flipping between tabs and tools that were outdated ten years ago.

Microsoft Ignite 2025 was last month in San Francisco, and while there were similar themes to last year, there was a little more breadth of application than in 2024. If last year in Chicago was the first real “in-person conferences are back” moment since 2020, this year was hammering the point home with even more attendees than the last event.