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Why Average Handle Time Alone Can Be a Misleading Metric
by Nicole Robinson | Published On April 15, 2026Explore why an over-emphasis on average handle time without consideration for other metrics can cause problems in a contact center - and what to do instead!
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How AI Contact Insights Improve Efficiency, CX, and Agent Performance
by Anastasia Micic | Published On April 7, 2026AI contact insights give contact centers full visibility into every interaction, unlocking faster solutions, happier customers, and more efficient operations.
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When Not to Use AI in Your Contact Center: Avoiding Costly CX Mistakes
by Nicole Robinson | Published On March 25, 2026Most contact centers don’t roll out AI because it sounds exciting. They do it because they need to be more efficient, more productive, or they need to fix an issue.
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Video Calling Customer Support Explained: When to Use It and When to Avoid It
by Gabriel De Guzman | Published On March 19, 2026Video customer support reduces handle time and builds trust, but only in the right situations. Learn when to use it, when to skip it, and how to implement it in an omnichannel contact center.
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AI Contact Center for Lottery and Gaming: Improving High-Volume, High-Stakes Support
by Nicole Robinson | Published On March 4, 2026Customer support for lottery and gaming companies seems like it should be simple. Most interactions tend to fall into a standard set of categories, linked to account access, claims, ticket validation, or payments. However, even if the conversations seem simple, they’re loaded with urgency, suspicion, and pressure. One unclear answer can turn into three follow-up calls and a formal complaint.
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Sentiment Analysis: What It Is, Why It Matters, and Real-World Use Cases
by Anastasia Micic | Published On January 27, 2026Traditional metrics don't always reflect how customers actually feel. Sentiment analysis uses NLP to uncover the emotions behind every interaction, helping contact centers improve experiences, not just outcomes.
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Budgeting for a Modern Contact Center: Key Costs and Why They Matter
by Gabriel De Guzman | Published On January 21, 2026
In a contact center, when your staff members struggle, your customers feel the impact. Small issues, like a slow system for accessing customer data, confusing policies, or a manager that never offers feedback spill straight into the calls and chats...
Explore why an over-emphasis on average handle time without consideration for other metrics can cause problems in a contact center - and what to do instead!
AI promises to transform contact centers with smarter routing, faster responses, and better customer experiences - but success isn't guaranteed. This article explores why so many AI projects fail and how leaders can fix the issues before they derail results....
