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The 3 Best Gifts to Give Your Customers This Holiday Season

by Shaundalee Carvalho | Published On December 11, 2023

With the holidays upon us, it’s officially the season for giving! As you think about the different ways you plan on giving this year – to friends, family, or those in need – be sure to consider how you can give to your customers as well.

Customers give you their business and their loyalty throughout the year. You can give back to them during the holiday season by giving them gifts that will contribute to the optimization of your customer service. Read on to discover the three best gifts you can give your customers this holiday season that will improve their experiences with your organization:


You can give your customers flexibility by introducing new channels into your contact center. According to CX Today, around 57% of customers from all generations prefer engaging with businesses via digital channels. Traditional, voice-only call centers no longer suit the needs of modern customers.

Providing your customers with the flexibility to reach out to you in the way that works best for them – whether that’s email, instant message, text message, social media, or some other channel – is one of the best gifts you can give them this holiday season. Rumor has it that Santa Claus himself is accepting emails these days. If a 1700-year-old man can modernize, your organization can too!

Time Savings

The holiday season is often one of the busiest times of the year for people and so many could use a little extra time in their day. You can gift your customers a little extra time by optimizing your contact center for quick, efficient service.

  • Consider adding a CRM integration that screen pops customer information to your agents, allowing them to save time on customer and problem identification.
  • Implement intelligent routing to route your customers to the best-suited agent right away, minimizing transfers and increasing first contact resolution.
  • Use a workforce management integration to optimize staffing levels and minimize wait times in queue.
  • Add self-service options like chatbots to eliminate the need for customers to wait for an available agent at all.


Nothing can make a customer feel valued quite like personalized service. Everyone can agree that receiving a personalized gift under the tree is far better than receiving something generic that you have no interest in.

Similarly, customers want to receive service that is best suited to them. According to McKinsey & Company, 71% of customers expect personalized service and 76% get frustrated when they don’t receive it.

Adding a CRM integration to your contact center allows your agents to quickly and easily access customer information that will help them to offer personalized greetings, recommendations and more.

For more ways to optimize your customer service by taking advantage of existing contact center features you might not be using, check out these contact center tips!

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