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Sentiment Analysis: What It Is, Why It Matters, and Real-World Use Cases

Traditional metrics don't always reflect how customers actually feel. Sentiment analysis uses NLP to uncover the emotions behind every interaction, helping contact centers improve experiences, not just outcomes.
The Contact Center Procurement Playbook: Smarter Buying for Better CX

Buying or replacing a contact center platform is one of the toughest technology decisions a service team will ever face. The system touches every interaction - from the IVR menu a frustrated customer hears to the reporting dashboards managers use...
From EX to CX: How Happy Employees Create Happier Customers

In a contact center, when your staff members struggle, your customers feel the impact. Small issues, like a slow system for accessing customer data, confusing policies, or a manager that never offers feedback spill straight into the calls and chats...