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One of the biggest changes that bringing a system like Microsoft Lync into the enterprise does is introduce the concept of presence.  Now presence is nothing new-public IM systems and gaming platforms have had it for years, and even many offices had “analogue presence” with an in/out board or other mechanism to know who was where and when.  It’s reasonably easy to dismiss presence as a gimmick until you live with it for a week. Then you’ll wonder how you got on without it.  Here’s a couple of examples of why presence matters: